Read The Skinny on the Art of Persuasion: How to Move Minds by Jim Randel Online


Persuasion : the act of convincing, influencing, or inducing.Great persuaders - people who can get into your brain and massage your cerebrum. Wow! What is more powerful than that?Our team here at The Skinny On has studied great persuaders going back hundreds of years. We synthesized 35 very respected, very wordy books into 182 pages of straight-to-the-point insight. We leaPersuasion : the act of convincing, influencing, or inducing.Great persuaders - people who can get into your brain and massage your cerebrum. Wow! What is more powerful than that?Our team here at The Skinny On has studied great persuaders going back hundreds of years. We synthesized 35 very respected, very wordy books into 182 pages of straight-to-the-point insight. We learned that persuasiveness is an acquired skill. There are principles, techniques and strategies that you can develop to boost your persuasive powers.This book will help you improve your persuasiveness. When you're able to persuade others to your point of view - when you can move minds - then you can do just about anything. In fact, in almost every endeavor in life, the more persuasive you are, the more likely you will be successful.What You'll Learn - The Nine Rules of Persuasion1. Likeability works. 2. Prepare. Then prepare again. 3. Listen and watch. 4. Scarcity pushes people to act. 5. People want to be consistent. 6. Create a sense of reciprocity. 7. In lieu of analysis, people equate price and value. 8. People follow crowds, celebrities, and authority figures. 9. Decisions are all about emotions....

Title : The Skinny on the Art of Persuasion: How to Move Minds
Author :
Rating :
ISBN : 9780984139354
Format Type : ebook
Number of Pages : 163 Pages
Status : Available For Download
Last checked : 21 Minutes ago!

The Skinny on the Art of Persuasion: How to Move Minds Reviews

  • Todd Fonseca
    2019-04-17 05:46

    The Skinny On: The Art of Persuasion – I’m Convinced!Rating: 5 of 5: TMBOA RecommendedAuthor: Jim RandelFormat: PaperbackWhat I like about Jim Randel’s The Skinny On books, is that they are like hiring an excerpt consultant to come and spend a couple of hours teaching from their extensive research and experience, all for the price of a couple of cups of coffee. Written in a power point type fashion with wonderfully simple but effective and well illustrated characters, Randel teaches through fictional case studies. Peppered throughout these studies are the wisdom of experts who have been well researched and quoted by Randel along with an extensive bibliography for those wanting to delve deeper. Usually when I attend a conference or listen to an expert speaker, I consider it well worth my time if I can learn one new factoid or item that I can put into practice. While I have read a number of the references Jim uses in his books, I still found multiple take-aways to use going forward making reading The Skinny On books well worth the time.In The Skinny On: The Art of Persuasion, Randel uses the example of selling real estate as a way to teach the art of persuasion. However, the ten rules presented apply to all persuasive settings. While one can be successful in the short term with false sincerity, the true key to persuasion is integrity and truly understanding what the motivations of the party you are attempting to persuade. In order to master this skill, one needs to learn to be observant. Randel uses the phrase “Think big ears, big eyes, small mouth” in order to drive home the importance of really “hearing” the other person through all your senses than talking the to death to drive home your point. In fact, Randel warns not to go to far once you’ve already persuaded someone – know when to stop talking. He provides a nice anecdote of a real estate deal almost lost when the persuader didn’t know when to stop.A few other items he highlights are that people want to be consistent. In other words, it may be easier to have people agree to small incremental items than going for the big sell all at once. Once you have someone agreeing with you, the process to move along the “sale” becomes much easier; for this Randel uses a story where people eventually agreed to have giant signs placed in their yard asking drivers to be careful while driving. Frankly, I found this result fascinating. The discussion on creating a sense of reciprocity was interesting; while I knew of this concept, I think it may be one of the most powerful opportunities in any persuasive undertaking. Finally, being persuasive isn’t about manipulation but truly understanding the motivations of others and aligning yours and their agenda together to achieve a collaborative end result. Regardless of the methods you use, Randel’s book contains a lot of information packed into a small and engaging package. Perhaps not all ideas will resonate with everyone, but there is so much good content here, everyone will gain a key take-away or two.

  • Jim Cherry
    2019-03-29 05:46

    I’m probably the worst person, and the best person to review The Skinny On: The Art of Persuasion. I’m the worst person because I’ve never liked nor believed in self-help books or series of books like the Chicken Soup for Your Soul, or the Dummies series, or the some of the series that have sprung up in the wake of their success. I’ve found them either condescending or overly simplistic systems that aren‘t easily applied to everyone‘s everyday life. But if I find that a book like The Skinny On: The Art of Persuasion has none of those attributes, and it influences me to incorporate it into my life, and has persuaded me to it‘s validity as a tool for my life, I’m among the converted of the latter group.The Skinny On: The Art of Persuasion presents the problem, how do you persuade people of something? Then gives you 9 rules and explains their place in influencing others. The rules themselves are commonsense things that are easily assimilated in your life, and just as easily utilized in your everyday life. The book has a light touch that presents it’s subject with just the right amount of humor. The use of stick figures of Beth and Billy, a Dick and Jane for the grown up set, to illustrate the positive and negative examples with more mature concerns, is utterly disarming, and are probably more complex than they appear to be, at least in working to break down the defenses of a skeptical reader.The Skinny On: The Art of Persuasion seems like a cross between a self-help book and those informational films you saw in grade school, but with a wink and smile it’s effectively incorporated. The book also makes use of people’s natural skepticism in coming to a subject like this, acknowledges it and deftly addresses it, and I would think in most cases neutralizes any qualms the reader may have.Throughout the book other sources are attributed and suggested for further reading with more in-depth information, and includes a bibliography. The book is a quick read you can probably read the book in an hour or two and come away from it with at least a basic knowledge of the subject, and a frame of reference for future explorations into the subject.The Skinny On series is a pithy, fun, entertaining way to gain insight on a wide variety of subjects for all ages. The Skinny On books are clear, concisely written books that uses real life anecdotes, quotes, stick figure drawings, easy to incorporate ideas, humor, a wide variety of sources and examples. I went in this a book a skeptic and it won me over. I heartily recommend The Skinny On: The Art of Persuasion to anyone who is interested in the subject and I think you’ll find yourself, like I did, wanting to read others in the Skinny On series.

  • Paul
    2019-04-05 01:47

    Why are some people so good at persuading others to buy their product or service? How are some people able to (as the saying goes) sell ice to eskimoes? Here is the answer.Once again, the characters are Billy and Beth. Billy is a real estate broker who is not doing so well. Mary, one of his co-workers, gets all the phone calls, and is selling many more houses. Billy thinks of Mary as an insincere flatterer who simply tells people what they want to hear, so she is "cheating," right? Billy doesn't know that the first step in fixing your frustration is to look in the mirror. You can't control other people, only yourself. Beth is a paralegal going to law school at night. She invites Billy to attend a session of a course on persuasion taught by Jim Randel, the book's narrator.The book also explains the rules of persuasion. People are persuaded by people they "like." Find some common ground with the person you are trying to persuade. Consider adopting the vocabulary and speech patterns of the other person; it helps put them at ease. Effective persuasion does not just happen; preparation is vital. Learn to listen to the other person (put another way, know when to shut up). A good way to be "liked" by the other person is to listen to them. You might also pick up clues to what the other person is thinking, and how they can be persuaded. Try very hard for consistency with past commitments and statements. To make decisions, some people tend to use shortcuts. People follow celcbrities, crowdsm and authorities. Logic is rarely used in making decisions. Learn how to access people's emotions. Integrity is very important in persuasion.Perusasiveness can be learned, without needing to resort to manipulation. Understand the rule of repicrocity; people don't like to feel indebted. Do not overdo it; subtlety works equally well.This is part of a series that distills a large subject (like how to be persuasive) into a short and easy to read book that is made for busy people. It saves the reader from having to read many books on the topic. This book (along with the rest of the series) is very highly recommended.

  • Carole
    2019-04-16 05:46

    This is a delight to read ..... there are stick thin illustrations (as on the cover) and has lots of real life examples of how different people tried different approaches to try to persuade someone to buy their product or to listen to what they have to say. It doesn't take itself too seriously, but you realise after you've finished just how much you've learned.Each chapter deals with the different ways people can be persuaded to do what you want them to do ..... for example one tells us we should learn to listen and watch as good listeners make good persuaders. In another we learn the difference between being persuasive and being manipulative.Some of the chapters seem obvious, e.g. people want what they can't have and others that I'd never even considered but which, when explained so clearly and easily, are obvious to me now.The blurb claims that it will only take an hour to read this book ........... I read it in about 1 3/4 hours but I did keep stopping to jot notes down or to think about what I'd read or just to impart some of the information to my husband ......... so I think around an hour without any distractions would be right.This is the sort of book to keep and just dip into to jog your memory, I think it's a brilliant idea, it's so simple and effective with lots of graphics and is so clear to understand. Nowadays we get bombarded with so much information that it's sometimes too much to take in, this little book will give you just enough without overloading your brain!

  • Mary
    2019-04-16 06:22

    The Art of Persuasion is just one of a series called "The Skinny On." These books are written in a Manga-type style, which means they are partly graphic, and lots of fun! The seven I've read are The Art of Persuasion, Success, Willpower, Networking, Time Management, The Housing Crisis, and Credit Cards. There are more. All are meant to be read in an hour, and are geared to readers who need knowledge fast and perhaps have short attention spans. The reading level is unsophisticated, but that does not at all take away from the value of the books. Some of the topics are applicable to middle and high school readers, and are entertaining enough to catch their attention. There are also references to other sources of information. The one on the housing crisis was quite enlightening for me, and would be for anyone who has puzzled over how our national financial crisis happened. The author puts himself in the books and includes lots of corny jokes and his own cheerful personality. I highly recommend this series.

  • Ben
    2019-04-12 00:32

    Condenses a lot of great information on persuasion into an accessible, reasonably short read. I'm not particularly fond of the cheesy comic strip format, but otherwise it's a great introduction for people looking to sharpen their persuasive skills. The author references a lot of other great material too, so anyone looking to explore the topic further should have plenty to go on.

  • Nakul Shenoy
    2019-04-05 05:25

    Jim Randell's The Skinny on the Art of Persuasion: How to Move Minds is a book that teaches the concepts of persuasion in the most fun-filled yet effective way. A 170-page book filled entirely with stick-figure drawings, and serves as a simple but practical guide to learn the skills of persuasion.