Read Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition by John Morgan Online

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Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes yourDitch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered.Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing.Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters--because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it....

Title : Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
Author :
Rating :
ISBN : 9781118103524
Format Type : Hardcover
Number of Pages : 210 Pages
Status : Available For Download
Last checked : 21 Minutes ago!

Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition Reviews

  • Megan Thompson
    2019-04-16 17:08

    If you want to start a business, or just started a business. This is a great book. I mean it. Really, five stars for you go get it.If you have a business that you would consider successful, you are probably already doing all of the things in this book-so don't waste your time.I fall into the later category and really want to break the ceiling, you know, jump up to the next level. I expected this book to be full of information and ideas yet unheard, based on the title and the testimonials (which ironically he talks about). If you have read other books on how to brand, market, or start a business, then this will be nothing new. I think I have a "business for dummies" book that covers generally the same content.I also found it to be rather redundant, and the thought process in organizing the topics seems a bit much. All this book says is:"Be authentic, become an authority, build genuine relationships, insert your passion and personality into your business. This will cause your audience to trust you and then refer you. Get comfy with an editorial calendar and make time for marketing your brand. Believe in yourself and don't be freaked out by your fears. Find out what makes you unique and talk about it."

  • Rob
    2019-04-21 11:47

    As a person who is in the process of building a product and thinking about establishing a brand in a very competitive market, I'm feeling very inspired by this book. Morgan is simply an incredibly convincing writer. It might sound cheesy, but some of my personal uncertainties and fears have subsided, as Morgan has reinforced and reinvigorated many of the gut feelings that drove me to consider building a business in the first place. I don't believe this is intended to be an overtly motivational book, but I'm walking away with a lot more confidence and motivation to follow through with building a brand that both I and my customers will love.I was going to list some of my biggest takeaways, but there's so much great stuff in this book, that I suggest you just buy it and read it. Even if you're a seasoned veteran in your field, you'll probably gain some interesting new perspectives on how you think about your brand.

  • Bob Vaez
    2019-04-17 13:11

    Very easy to read but the content is too basic if you are already involved in marketing or running your business for a while. Might be an interesting read for anyone interested in building their own personal brand as well. But definitely worth skimming through and doing a checklist to see if there is anything that has fallen off your focus that you need to plan for. I actually listened to the audio book... he does have a very informal and simple way of writing which probably resonates to freelancers, real-estate agents etc that need just enough info to be dangerous but not too much as they won't have time to implement in depth marketing campaigns.

  • Lisa
    2019-04-09 16:09

    The book was written with a lot of humor and very easy to digest. It offered solid advise, but much of it was common sense, or I already knew. One funny thing happened to me while reading it. He said never let someone take you to lunch and pick your brain. My knowledge is worth more than a cheeseburger! Moments later I check my email and sure enough someone wanted to take me to lunch and pick my brain. Unbelievable. I knew right away that it was the right time to discuss moving our relationship forward into a consulting role.

  • Stevie
    2019-03-31 15:55

    This is a great, easy-to-read marketing guide tailored to business owners and entrepreneurs. Some of the content is marketing basics, and some of it is Morgan's philosophy of branding. I agree with his approach, which emphasizes communication WITH people rather than just pushing messages out to them. If you are marketing yourself or your business, I definitely recommend it!

  • Janna
    2019-04-18 13:54

    With my focus on brand marketing, I was intrigued by this book. It proved to be a quick read, and offers great thinking points for those who are newer to marketing, or establishing a new brand and looking for a solid foundation to build on. It would not a recommendation for someone who is experienced in branding, or with a healthy, established brand, as they may find the material too elementary.

  • Dave Applegate
    2019-04-19 15:01

    I love the format of the book. Quick, easy to read sections. I felt like Morgan talked about good concepts but didn't go deep enough. I'd recommend this for an intro to blogging / personal brand / social media book. If you've read a few books on this subject though, it will feel a little repetitive.

  • Claudia Cordero
    2019-04-21 16:55

    Somewhat cocky, yet straightforward and fresh. Perfect for marketing people or someone starting their own business just like me. I liked it a lot and am keeping it as a reference to check back for advice any time.

  • Zahedul
    2019-04-19 11:57

    Interesting book on the evolutionary changes in marketing product/companies/personal brands. A must read for both marketeers and entrepreneurs.

  • Elina
    2019-03-25 19:55

    Fast and easy to read, still felt like finishing the book took me ages. If you don't know a thing about marketing, there might be something in it for you.

  • Monica Nielsen
    2019-03-29 11:53

    My most recommended book, good solid common sense advice. I love it!

  • Amir
    2019-04-15 13:51

    His jokes are terrible but he has a standard response given by any, in an entertaining manner. Not an innovative or completely original message but definitely a great start.

  • Amy
    2019-04-11 12:11

    What a great book! Insightful and entertaining. I couldn't put it down. For anyone in sales or marketing, it is a must read.

  • Owen Greaves
    2019-03-27 14:46

    Loved this book, John is a straight shooter, great practical ideas and things to use and think about. This is a must read for everyone in business!

  • Zach Ayers
    2019-03-24 13:49

    Put it on the pile.

  • Robert Smith
    2019-03-27 16:48

    John Morgan is truly one of the modern-day experts on branding. His book, Brand Against the Machine, is proof of that!

  • Anne Janzer
    2019-03-29 16:58

    John Morgan offers some useful insight, particularly on the ideas of personal branding. It's an entertaining and quick read.

  • Aja Wells
    2019-04-18 12:02

    Awesome, clear book on branding.