Read Web Marketing For Dummies by Jan Zimmerman Online


Just because you're launching a Web site for your product or service doesn't automatically mean you'll rake in big money. Billions of Web sites are competing for consumers' attention, and if you're new to online sales, it may be a little daunting."Web Marketing for Dummies" provides the know-how for creating a solid Web marketing plan, from building a user-friendly site thJust because you're launching a Web site for your product or service doesn't automatically mean you'll rake in big money. Billions of Web sites are competing for consumers' attention, and if you're new to online sales, it may be a little daunting."Web Marketing for Dummies" provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you'll draw from this book will enable you to: Understand online marketing essentialsPrepare an online business planDesign the look and feel of your siteCreate a concept, develop content, and make it accessibleKnow the key components of an online storeUse buzzing, e-mailing, and other advertising tacticsMake your site search engine friendlyHandle Web transactions with easeStay out of legal troubleWow customers with new technologyThis guide also features free ways to market your site, as well as ways to revamp tired sites. In addition, there is also a list of common mistakes that are easy to make, but also easy to avoid. With "Web Marketing for Dummies," you'll be claiming your space in the online marketplace and maximizing your marketing dollars in no time...

Title : Web Marketing For Dummies
Author :
Rating :
ISBN : 9780470049822
Format Type : Paperback
Number of Pages : 388 Pages
Status : Available For Download
Last checked : 21 Minutes ago!

Web Marketing For Dummies Reviews

  • David Roberts
    2019-02-19 08:33

    The book I read to research this post was Web Marketing For Dummies 2nd edition which is a very good book which I read at http://safaribooksonline.comThis book looks at the various ways you can promote your business and business website and seems more aimed at smaller companies. One thing you have to work out in business is first the demographics of your typical customers so you know how to tailor your advertising and then how much does the average customer spend both each time they buy and over their lifetime. This is important because one of the ways you can grow your company is through pay per click ads and these have different search terms auctioned off to the highest bidder usually. There is Google Adsense and Adwords but also other companies who might not provide as much business but are often cheaper.You should also look at your website and if you are starting out and getting a website built don't underestimate the cost and the variety of professionals you will probably have to hire to get it built. Consider this the average person spends 4 seconds before he decides whether or not he is staying on that site or not. You have to make sure your website catches his attention in just that 4 seconds. This is called landing page optimization. Another idea is looking at award winning websites to see what they do right and then copying them. Two websites that feature these kinds of sites are & You can also promote your site often for free. Two sites that offer this and have free options are & You might also try promoting on social media and one of the more minor sites mentioned is & also there is a social networks directory at In promoting your business you need to be creative and minimize spending or at least don't spend what you can't afford. Request testimonials from customers and have Facebook and Twitter like buttons on your website. You should have a blog separate to your website and can usually get a free one which you can link to your website. Request satisfied customer's email addresses and send out a newsletter and don't forget by law there must be an opt out option on the email newsletter for people to unsubscribe. I am sure you can see this is a really good book and I have only covered a tiny fraction of what is in it.

  • Dane Cobain
    2019-01-23 10:31

    Now we're talking, a 'For Dummies' book that actually delivers an excellent overview of the subject that it promises to cover. If you've been a reader for a while, you've probably noticed that I get through quite a lot of For Dummies books, and most of the time they're either too simple or they attempt to cover a subject so broad that it's impossible to fit it all in.Web Marketing for Dummies risked fitting in to the latter, but it gets around the problem of ever-evolving information and an impossibly large subject area by coming complete with an online reference library which expands upon many areas in the book. It makes sense, too - after all, at its heart, this is a book that's all about providing value to your customers through your website.In fact, I'd argue that this is the only For Dummies book that I really needed to read - it covers web design, testing and analytics at various levels, each of which are disciplines that are worthy of an entire book on their own merit. By the time that you're half way through this (admittedly hefty) collection of advice and information, you'll know everything there is to know about setting up a killer website and optimising it for search and success. Oh, apart from how to code the damn thing in the first place.But getting the site up and running is only half the battle, and without a steady stream of visitors, there's no way that you'll start to notch up page views, conversions and, eventually, sales. That's where the second half of the book comes in, packed with tidbits of information to help you get started on a social media campaign or to launch PPC adverts on search engines and social sites. There are even tips to help you make the most of your existing marketing collateral, although it's basic stuff about putting your URL on business cards, e-mail signatures, posters and promotions. Turns out that half of the time, marketing is all about common sense.But it's the case studies that make Web Marketing for Dummies such an enlightening read - we all need a little inspiration, and what better way to learn than from the companies wh0've figured it out the hard way? If you're new to online marketing, read this book.

  • Dione Sage
    2019-01-26 15:30

    Web Marketing for Dummies by Jan Zimmerman is a book for people to refer to for help with online marketing campaigns. It covers start up and basics as well as techniques to use in order to draw in more online traffic. I used this book as a reference for a career that I was in and found it helpful. Although online marketing is a little more complex than it is described in the book I still found the book to be helpful and it did provide other sites for me to research that led to a thorough and varied collection of information that I was able to put in to use. I would recommend this book to people who are new to online marketing as well as those looking for new ideas for online marketing campaigns.

  • Borisr
    2019-02-17 07:23

    As a newcomer, its always nice to open a book for dummies. Its always an interesting read. My only disapointment regarding this one would be that it's much more directed towards people opening an online portal for their shop. Because of that, an important part of this book was disapointing because almost of topic. The book answers question about the difference between your everyday shop and an online shop. These can be interesting but in the end made the book a lot less interesting.

  • Matt
    2019-01-26 13:30

    Dummies books have always been a great way to learn something quickly. This book is excellent for those trying to start a web based business. Although the industry changes so rapidly, this book does provide a great foundation. It however does make it seem that web marketing is a very easy thing to do, which it is not.

  • Tamara
    2019-02-11 12:10

    I wanted to be able to relate this to libraries, but it was mostly focused on the actual mechanics of selling (which is already being taken care of with our current catalog.) Definitely a good resource for businesses starting from the ground up.

  • Geoff Lynas
    2019-02-20 15:06

    Stopped at the half way point as it was clear it was out of date. Clearly lots has happened since 2008. The first half on web site optimisation was useful. Will wait for similar Dummies product due out on 6th April.

  • Chris
    2019-01-23 14:06

    Pretty good overview of web marketing and even current enough to touch on social media marketing. I would make this your first read in this area as it is a very topical overview of the field without going in to much detail.

  • Jenny
    2019-02-01 12:13

    This book is a very brief and simple overview of web marketing tactics. Anyone how requires some very basic information would get a lot of out of this one.

  • Bushra
    2019-02-21 15:11

    wonderful book!

  • Nura Yusof
    2019-02-06 11:17

    Good read. Recommended.