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The prom has been a fixture in the life of American teenagers for as long as high schools have existed. Both encapsulating and magnifying the drama of adolescence, proms have been transformed from modest tea dances to costly extravaganzas supporting apparel and cosmetic makers, limousine services, hotels, magazine publishers, and hair salons. Focusing on social and economiThe prom has been a fixture in the life of American teenagers for as long as high schools have existed. Both encapsulating and magnifying the drama of adolescence, proms have been transformed from modest tea dances to costly extravaganzas supporting apparel and cosmetic makers, limousine services, hotels, magazine publishers, and hair salons. Focusing on social and economic trends, this volume examines the evolution of the prom, the development of the billion-dollar prom industry, and the event's place in popular culture, including its portrayal in film, television, and literature. Using the prom as a lens through which to view many aspects of American culture--money, sex, fashion, dance, music, television, transportation, communication, and even war--this work offers a fresh perspective on the history of American youth. Instructors considering this book for use in a course may request an examination copy here....

Title : High School Prom: Marketing, Morals and the American Teen
Author :
Rating :
ISBN : 9780786467006
Format Type : Paperback
Number of Pages : 218 Pages
Status : Available For Download
Last checked : 21 Minutes ago!

High School Prom: Marketing, Morals and the American Teen Reviews

  • Karrie Higgins
    2018-11-09 02:51

    I am probably just a teensy bit biased because I went to grad school with the author, so take my review with a grain of salt. I am that girl who snickered at poofy dresses and frosty pink lipstick. I am that girl who would have shown up to prom in Chuck Taylor Converse. Instead, I blew it off and spared myself the humiliation of a photo during probably my most awkward year on earth. You know that scene in Pretty in Pink where Andie's boss warns her about side effects from skipping the prom? Not this girl. To this day, over half a lifetime later, I still feel like I dodged a bullet. Even with that kind of attitude problem--or maybe because of that attitude problem--I still enjoyed this book. As an outsider to the prom phenomenon, I enjoyed learning its history. As an auntie to a niece who loves poofy dresses and who will probably start talking about prom in a few years, I appreciated learning about the marketing. It's a fun, informative read even for us prom detractors and Chuck Taylor wearers. And I am not just saying that because the author and I share an alma mater.

  • Varina
    2018-10-22 08:12

    I was excited to receive this book. As someone interested in sociology, women's studies, teen culture, and social history I expected it to be right up my alley. The book, for the most part, did not disappoint. It contained a lot of great information and observances on all aspects of prom and much of American youth culture. However, it was mostly just fine; it could have been a great book if it had a stronger focus and editorial direction. Overall, I got the impression that Anderson knew a lot of...stuff about prom, but didn't have much of anything to say about it. I don't think ever non-fiction book needs a strong thesis. A book can be an open exploration of a topic and still be good, but in this case I think stronger direction would have vastly improved the text. Still, if you are interested in teen culture, consumerism, or young women in America you will probably enjoy this book.

  • Cathy
    2018-11-21 10:10

    I'd be a fan of this book even if Ann and I hadn't double-dated to senior prom. It's exhaustively researched, well-written, informative and great fun to read. She uses prom as a lens to explore the history, economics and cultural evolution that define teenage life in America. Fascinating!

  • Kim Propp
    2018-10-31 09:49

    This book is divided into two sections. Personally, I would have divided it into three. The sections are History and Marketing. I would have divided it into History, Today's World, and Marketing. It was fun to see old prom dresses, to learn the history of how proms were started, and how sometimes they were not even important to school students. It was sad to learn that in some states proms are still segregated in the 21st century. It was annoying to learn that boys have run and won Prom Queen. It was disturbing to find out how much proms cost now. I am scared to find out how much it will cost 7 years from now when my son attend! I never realized that Disney has such a part in proms. I never realized how much advertising is aimed at kids as early as age 7 or 8 to get them prepared to spend on their proms. Companies have even been known to advertise the prom as preparation for a wedding. Goodness! Girls are taught at a young age to look beautiful, have flawless skin, stay slim, and wait for Prince Charming to sweep them off their feet. High School Prom Marketing, Morals, and the American Teen is a collegiate level work. It is not hard to read, however, there are many advanced vocabulary words that an average person would most likely have to look up in a dictionary to understand. However, it does not distract from the read. There is a lot of historical economical data along with several quotes from people of different times about proms. The only thing I would have liked more about the book is if the pictures were in color. Of course, there were so many pictures (which I appreciated) that it would have been a fortune to print. I received this book as a gift from the author in exchange for my honest review. If you would like me to review a book for you, please email me at kymmeeee@yahoo.com. When I am finished reviewing the books, I send them to Maranatha Library in Bohol, Philippines. The library there was destroyed by weather and is being rebuilt. See my other reviews on amazon.com. If you like them, please put a yes vote for me!

  • Maggie
    2018-11-08 04:05

    As a person who actually planned a high school prom, this was really interesting. Actually, I wish I had it whilst I was planning it. It would've been extremely useful. This isn't your typical book about prom (obviously) this book talks about the details of prom down to the last cosmetic.Interesting and good read. Thanks goodreads giveaway!

  • Pamela Marie
    2018-11-22 07:54

    I really enjoyed this book!I found myself sharing this book with friends and family. This was a well written book with interesting high school prom history. A delight for all ages!

  • Ann Anderson
    2018-11-18 09:57

  • DJ Harris
    2018-10-27 08:59

    Good read. Review pending.....