Read Influence: Science and Practice: The Comic by Robert B. Cialdini Nathan Lueth Nadja Baer Online


Over two million readers have armed themselves with the knowledge in this book. Dark forces seek to turn society into unthinking automatons by the use of weapons of mass influence. In this graphic adaptation of his best-seller, Robert B. Cialdini becomes society’s best hope in combatting compliance professionals throughout the world. He leads a team of special forces throuOver two million readers have armed themselves with the knowledge in this book. Dark forces seek to turn society into unthinking automatons by the use of weapons of mass influence. In this graphic adaptation of his best-seller, Robert B. Cialdini becomes society’s best hope in combatting compliance professionals throughout the world. He leads a team of special forces through a battleground filled with psychological sneak attacks designed to elicit pre-programmed responses from unknowing victims....

Title : Influence: Science and Practice: The Comic
Author :
Rating :
ISBN : 9781610660204
Format Type : Paperback
Number of Pages : 82 Pages
Status : Available For Download
Last checked : 21 Minutes ago!

Influence: Science and Practice: The Comic Reviews

  • Arminius
    2019-03-16 17:41

    Influence is a book that tells you how to be influential. A lot of interesting studies are included in the book. Some of the things I have learned:Society values people more if they appear consistent in beliefs, attitudes and deeds. You are more likely to get help from a stranger if you if you tell them why you need help.We live by a rule called “reciprocity.” If someone does something for you, you feel obligated to return the favor. Another factor is called social proof. People tend to decide what to believe or how to act in a situation by what other people believe or are doing. It is most influential under two conditions. Fist, is uncertainty. When a person is unsure he/she is more likely to follow what others are doing. The second one is similarity. People are more likely take the lead from others who are similar. If you see someone being robbed in a crowd you are unlikely to do anything about it. The reason is because you tend to automatically deduce that someone else must have already called the police. The author points out how to combat that bias if you are in that kind of situation. Identify a single person and appoint that person to call an ambulance or police. He or She will automatically help.This may seem obvious but you will get a job, sell a product or get anything you want if you are liked. This principle holds up even if someone is more qualified for the situation. The author states that it is hard to describe what makes a person likeable but found certain things that helps. First, being attractive looking or beautiful helps tremendously. Studies found that attractive people get lower prison sentences and more job opportunities. Second, people like other people who they perceive are like themselves. Also the book found that people will automatically respond to someone in an Authority position no matter if the Authority figure is giving them good or bad instructions. In addition, it found that an Authority figure is perceived as tall no matter if he/she was short or tall. There is also what is called a “scarcity principle.” If something is in a “limited number” or there is a deadline applied to the item it becomes more valuable. Two prescripts hold up in the scarcity principle. First, items become more valuable if they have become “newly” scarce. Second, the value also increases when others are competing for the same item.

  • Kathleen Curtis
    2019-02-27 10:06

    Wisdom and common sense you can see now and "see" laterSome of what is in these pages was at the core of fatherly advice that my Dad drilled into me from very early in my life. Be aware of what is really happening. Eyes open. But then, OK, part of this material is new to me, at least in application to the culture I have grown up in, giving me the opportunity to think to myself, "oh...yeah...that is what is happening here. I see it now." Being a certifiable cynic all my life, I am finding what is described in this book as a light through a dark back road. It is like a roadmap through the zones of hierarchical weirdness found everywhere from the hallowed halls of supposed power to the front desk at the local big box store. The fix is in. It is all about mining the gold and managing the herd. We cynics like to think we have broken free of the immediate cluster of farm animals and discovered our unique form of resistance to the public mind massage. Sometimes yes, sometimes not so much (ba-a-a). There are predators everywhere there is a profit to be made. I have walked into many of these situations while grasping my rose colored glasses with both hands to keep them firmly on my nose. Yes I knew, on some level, things were not quite right. Did it anyway. Apparently that was the desired effect. Hindsight is better than no recognition at all, I suppose. Good book.

  • Stephen
    2019-03-11 14:06

    A better title would have been Manipulators. Having worked in sales for years, I fear that these tactics in this book are presented not for knowledge itself, certainly not for the well-being of the consumer, but for the benefit of the salesman's bottom line. Here are a few things I tell my friends and family to keep in mind when dealing with salespersons:1) Notice how nice they dress. It means they don't do any real work for a living and are likely untrustworthy. 2) It's not rude to say 'No.' It's your money. You earned it. The salesman didn't. You don't owe them anything.3) A salesman who is willing to sell you a widget today will certainly be willing to sell it to you tomorrow. Think it over.

  • Madi
    2019-03-14 11:48

    Informatia din cartea originala este extrem de pretioasa, dar modul in care este integrata in benzile animate nu ajuta la o intelegere mai usoara, ci din contra, incurca. Oricum, pentru un rezumat animat nu e chiar atat de nereusita cartea.

  • Bryon E
    2019-03-16 11:38

    Warning: This can seem like a horror story, when you come to realize how much "Choice Architecture" has been used to advantage of us, without us most likely not even realizing it.

  • Realini
    2019-03-14 14:50

    Influence: Science and Practice, The Graphic Edition by Robert B. CialdiniThis is a very interesting, little book which I have received from The Economist. Once in a while I take one of their surveys and I receive a book as a gift. This is the theory, in practice I do not always get the book and I wrote to them about it. To my deep disappointment, they did just about nothing about it.Coming back to the book, it reveals how easy it easy to influence people, or, indeed, to be influenced by those who know the tricks.We start with the turkey which are triggered into mothering instincts by one thing: the cheep, cheep sound of their chicks…as human beings we react pretty much as the turkeys: Judgmental Heuristics-are the mental shortcuts that we employ in making everyday judgments…One of the most potent of the weapons of influence isReciprocation- this one studied in various ways, from greeting cards sent to unknown people who “reciprocated „by sending back greetings, to studies with free samples, free drinks, etc which brought back gestures of good will..In exchange, or reciprocationThis was also shown when dealing with concessions, which, following the reciprocation principle, attracted concessions in exchange...Consistency- CommitmentThis is another principle, or technique used to influence people… even when we make the wrong decision, or choice we tend to stick with it, be “consistent’This principle was used by the communists when they tortured their prisoners. This “technique” is also called “foot-in-the-door” : you can use small commitments to manipulate a person’s self-image, that person should comply with a range of requests that are consistent- we accept inner responsibility for a behavior when we think we have chosen to perform it in the absence of strong outside pressure…We should listen to…our stomach” - “psychological evidence shows that we experience our feelings a split second before we intellectualize about it”Social Proof Is the Third principle and there is an interesting experiment which shows the way we act in a situation where we are not sure what to do. An American became very rich after inventing the shopping cart…but he had to employ shoppers to carts through the store, before other people decided to try them. The other situation which proves how odd we react, called “pluralistic ignorance”, is revealed by the case of a homicide case, which 38 people witnessed, without making a call, or any effort to help!!An even worse case of social proof is the mass suicide in Jonestown, Guyana.The Liking Rule Good-looking people have an advantage in social interaction, social scientists call this the Halo Effect which occurs when one positive character of a person dominates the way that person is viewed by others- evidence is clear that physical attractiveness is such a characteristic.The Luncheon Technique- we become fonder of people and things experienced while eating.The Authority PrincipleThis is an experiment I have also seen on TV: participants in the teacher (or power role) were willing to deliver continued, intense levels of shock, or high voltage to pleading learners (who were actually hired actors)Uniforms, clothing, expensive clothes, jewelry and cars carry an aura of status and position:A study has shown that owners of prestige autos receive a special kind of deference: motorists would wait significantly longer before honking at a new, luxury car The Scarcity RuleWe know about ads like: “huge one-day sale”, “limited quantities remain”And we are most attracted to scarce resources when we compete with others for them

  • Rob
    2019-03-19 15:55

    Good way to spread the main points of Cialdini's workFor those who haven't yet read Robert Cialdini's Influence books, this comic is a quick and visual introduction to his theories about the 6 major methods of persuasion used in the world today.Once readers learn about these 6 categories--what Cialdini's calls the "weapons of influence "--they'll start to see those methods in everyday life. Advertising, marketing, day to day interactions. And as the author points out, not every usage of these principles are bad. But without being aware of our natural tendency to take mental shortcuts (for the very legitimate reason of preserving our limited decision-making abilities), we can fall prey to those people with fewer scruples who use our psychological blind spots to our detriment.If you're at all curious about how to better guard against unwelcome outside influences, you'll learn something from Robert Cialdini's work!

  • Seregil
    2019-02-26 10:01

    The ideas presented were nothing extremely shocking, but I really liked the examples of experiments or persuasion tricks used in sales or other circumstances in real life. The message of the book is overall precautionary - it teaches you to recognized when you're being "bullied" into doing something by people who make use of the instinct you feel to pay back your debts and to be kind to seemingly nice people. You can say no, even if you feel pressured to say yes, and you should say no to those that deceive you on purpose. I'm not sure I really liked the way the comics blended with the actual text of the book. Sometimes they detracted from the message because they kept on a weird parallel of going into combat or something. I have read other books that tried to educate through comics, but this one should have probably found a different method to do so.

  • Nakul Shenoy
    2019-02-21 14:50

    I have always been a sucker for comic books; that too when the comic books deal with otherwise complicated (or not) theories of the social sciences. The Introducing series by Icon books and the Beginners series by Orient Blackswan have been long-time favourites.So no surprise that Robert Cialdini's Influence - Science & Practice - The Comic caught my attention and liking. It presents the learnings and tactics of Cialdini's super bestseller of the same name in a nice to read and understandable format.Highly recommended for anybody wishing to hone their skills of influencing others. Really!

  • Iwona
    2019-03-20 17:53

    W sumie nie rozumiem idei wydawania tego typu książki w formie komiksu. Niewiele wnosi ta forma graficzna. Natomiast same informacje zawarte w książce są ciekawe. Niektóre z opisanych zasad znałam, a niektóre były dla mnie nowe. Dobrze było sobie przypomnieć jak nie dać się zmanipulować, gdy otaczają nas różnego rodzaju sprzedawcy, akwizytorzy itp

  • Mona
    2019-03-11 09:57

    I am amused by the fact that this book is now a comic book. An earlier edition (non-comic, though with many comics included) was assigned as one of two required texts for a negotiation class. I'm dropping the class but would still like to read the texts.

  • Kate Jefferson
    2019-02-26 15:54

    The type is too small and there's too many words per line, which makes it a slow read. Great content, I just wish the physical book had been more standard proportions. Bigger type, smaller pages, fewer words per line, more pages in total.

  • Arek Tomczuk
    2019-02-22 17:48

    Great summary of the "normal" version of "Influence". Motivated me to read the book. The cartoon style seemed a bit to me strange at first, but then I got used to it and realized it's the best way to provide the most important content in a very attractive way.

  • Scarlet
    2019-03-13 09:53

    interesting stuff...

  • Alethea Robertson
    2019-03-07 17:05

    A must read.

  • Jason Pucel
    2019-03-03 12:58

    Fantastic information with lots of real-world examples.

  • Jeremy
    2019-03-15 14:57

    Interesting insight to how we are influenced.

  • Mohammad Oli Ahad
    2019-03-12 15:49

    Blessed that I read this one! Not that I've become any wiser :pAmazing. Would love my daughter to read it as soon as she can put her teeth into it :-)