Read Enterprise One to One by Don Peppers MarthaRogers Online

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Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunitEnterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships.Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies. Enterprise One to One is the bible for successful marketing in today's competitive, high-tech world....

Title : Enterprise One to One
Author :
Rating :
ISBN : 9780385487559
Format Type : Paperback
Number of Pages : 464 Pages
Status : Available For Download
Last checked : 21 Minutes ago!

Enterprise One to One Reviews

  • Lori Grant
    2019-02-03 08:24

    An optional-read book on direct marketing for the knowledge worker, manager, executive, or entrepreneur.

  • Nick Woodall
    2019-02-05 03:09

    Simply superb! Both books by these two authors are worth their weight in gold. Loved them!