Read Changing Focus: Kodak and the Battle to Save a Great American Company by Alecia Swasy Online

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Ever since George Eastman brought photography to the masses in the late 19th century, Kodak has been a household name. With annual sales over $14 billion, Kodak is one of the world's largest companies. But years of easy success fostered complacency, bureaucracy, & overspending until Kodak lost its edge by the '90s. Threatened by Fuji & other competitors & plaguEver since George Eastman brought photography to the masses in the late 19th century, Kodak has been a household name. With annual sales over $14 billion, Kodak is one of the world's largest companies. But years of easy success fostered complacency, bureaucracy, & overspending until Kodak lost its edge by the '90s. Threatened by Fuji & other competitors & plagued with debt, it became one of the first major U.S. businesses to be downsized. A new CEO is leading a turn-around effort. Swasey vividly recounts Kodak's roller-coaster history & considers whether the new, leaner Kodak can handle the grueling competitive battles that lie ahead....

Title : Changing Focus: Kodak and the Battle to Save a Great American Company
Author :
Rating :
ISBN : 9780788169953
Format Type : Hardcover
Number of Pages : 276 Pages
Status : Available For Download
Last checked : 21 Minutes ago!

Changing Focus: Kodak and the Battle to Save a Great American Company Reviews

  • Ronald Vasicek
    2018-08-12 06:08

    got a bit too hung up on various workers stories of woe and not enough about what was really going on in the company.