Read Logo: The Reference Guide to Symbols and Logotypes by Michael Evamy Online

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The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." Michael Bierut of Pentagram DesignThe logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logosThe next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." Michael Bierut of Pentagram DesignThe logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. Highlight logos are shown in colour.By sorting a vast, international array of current logotypes – ranging from those of small, design-led businesses to global brands – in this way, the book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace....

Title : Logo: The Reference Guide to Symbols and Logotypes
Author :
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ISBN : 9781780671802
Format Type : Paperback
Number of Pages : 352 Pages
Status : Available For Download
Last checked : 21 Minutes ago!

Logo: The Reference Guide to Symbols and Logotypes Reviews

  • Ralph Zoontjens
    2018-10-10 16:34

    Nice reference guide containing lots of famous logos and an interesting variety of visual styles. It does not go into great depth but it may be a bit more helpful than a Google search for some quick inspiration during brainstorms and client meetings.