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Pierre Cardin is a phenomenon, a unique figure in both the fashion and the business worlds. The son of impoverished Italian parents who emigrated to France, he began his tailoring career in wartime Vichy and his fashion career by sewing for Paquin and Dior. In 1949 he opened his own couture house, and before long he was being hailed as one of the brilliant young men who woPierre Cardin is a phenomenon, a unique figure in both the fashion and the business worlds. The son of impoverished Italian parents who emigrated to France, he began his tailoring career in wartime Vichy and his fashion career by sewing for Paquin and Dior. In 1949 he opened his own couture house, and before long he was being hailed as one of the brilliant young men who would inherit the mantle of Balenciaga and Chanel and Schiaparelli. But as wealthy clientele for high fashion dwindled, Cardin used the value of his reputation as a designer to move into new areas: ready-to-wear, menswear, fashion boutiques in department stores and, most importantly, the licensing of his name to other manufacturers. Cardin did not invent the designer label, but he exploited that idea to an unprecedented degree, putting his name on thousands of products, from shirts and ties to frying pans and airplanes. In this brilliant biography of a highly unusual business genius, Richard Morais describes Cardin’s astonishing flair for publicity, his relationships with his employees and associates, and his love affair with Jeanne Moreau, his unique management style, his far-sighted forays into countries such as Russia and China where no businessman had gone before, and his controversial acquisition of Maxim’s, whose future as a licensing venture is still uncertain. Pierre Cardin is a business book like no other, the story of a multi-billion dollar success based on one man’s erratic genius and unique personality....

Title : Pierre Cardin: The Man Who Became a Label
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ISBN : 23023696
Format Type : Kindle Edition
Number of Pages : 272 Pages
Status : Available For Download
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