Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content,Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy....
|Title||:||The User's Journey: Storymapping Products That People Love|
|Number of Pages||:||160 Pages|
|Status||:||Available For Download|
|Last checked||:||21 Minutes ago!|
The User's Journey: Storymapping Products That People Love Reviews
I feel a bit of guilt in just giving this just three stars. I thought the content was valuable. The narrative approach to user mapping or user journey maps - adds a lot. It adds a human element to a purchase funnel, it adds a bigger concept and story to an onboarding flow or email campaign. After the first few case studies and different types of stories - it felt like I was reading the same thing over and over again. But if it was any shorter, it could've been a blog post. Which doesn't really do the idea enough justice. So worth a read, at least through the first few chapters, if you want to get more out of your product, and design something that actually connects and helps people.
Even when Jamie Levy, one of my favorite UX Strategists out there, says that journey mapping is a waste of time, understanding the process of storytelling, one of humanity's first form of communication tools, gives you a bird eye view of how a product concept or an interaction is being told and experienced from the user's perspective at granular level, plot point by plot point.When you start thinking as a storyteller, you see stories everywhere. You will also start to apply reverse-engineering to products you love (or hate) to discover why are they successful (or not) to bring these models (or not) to your project or to grow your storytelling techniques.
A really fantastic concept/framework that is simple and powerful. Some people may not like the repetition in the application of 'story' to the product design process but I still enjoyed the entire book. I felt it ended a little on the weak side hence the 4-star review but I still highly recommend it for anyone looking to find interesting ways to align management/stakeholders and product/service design teams on what their customers want and how they can improve their offering to meet their needs.
A direct, short (less than 150 pages), and above all practical guide to story telling techniques in product / UX work. The first half gives us a taxonomy stories — Concept (big picture), Origin (how people become customers) & Usage (how people use the product) – a nice way to considering the audience and purpose of the story that you're telling. The second half gives practical tips for discovering, articulating & using stories in your work. Made me think. Recommended.
Informative guide on user journeys, stories and how to work them into your product design process. Mainly web focused case studies, but the concepts in this book are easy to dip into when needed and will provide a good reference for any UXers' library
Started off extremely interesting, but then got a bit repetitive.
A good premise overall. Although a short book, the middle felt a tad long with several chapters in a row covering different types of stories. Each could have been summarized at the end of one chapter.Apart from that, it's an easy read and an important concept. Telling stories applies to everything we do in Saas, from designing and developing the product, to marketing it, and most importantly, to communicating to (potential) customers how the product can make them better. Whatever their job or goal is.
New innovation toolStorymapping is a great innovation tool not to design apps only but to design & innovate services.Now, I added a new tool to my innovation box.
Great book for designers and artists to map out your story.