Read When the Caffeine Wears Off: de-Hyping the New Economy by Brian Ross Online

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Author Brian Ross provides an insider's look at the people and firms of the New Economy. Includes practical guidance for competing in the post dot-com era.Go behind the scenes of the New Economy in this compelling firsthand account written by a Fortune 500 company's e-commerce manager. Often funny, occasionally shocking, but always on target, When the Caffeine Wears Off reAuthor Brian Ross provides an insider's look at the people and firms of the New Economy. Includes practical guidance for competing in the post dot-com era.Go behind the scenes of the New Economy in this compelling firsthand account written by a Fortune 500 company's e-commerce manager. Often funny, occasionally shocking, but always on target, When the Caffeine Wears Off recounts the efforts of a century-old firm to gain a foothold in the online world. Starting in August 1999, as the hype surrounding the Internet was reaching its peak, When the Caffeine Wears Off candidly reveals how the consultants, entrepreneurs and others involved with the New Economy really behave outside the public view. Filled with real-world lessons from the trenches, When the Caffeine Wears Off is a must-read for businesspeople and anyone else who wants to understand the inner workings of the New Economy - and earn a profit in the digital age....

Title : When the Caffeine Wears Off: de-Hyping the New Economy
Author :
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ISBN : 9780595183500
Format Type : Paperback
Number of Pages : 180 Pages
Status : Available For Download
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