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There is no single methodology for creating the perfect product--but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else intereThere is no single methodology for creating the perfect product--but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful....

Title : Mental Models: Aligning Design Strategy with Human Behavior
Author :
Rating :
ISBN : 9781933820064
Format Type : Paperback
Number of Pages : 299 Pages
Status : Available For Download
Last checked : 21 Minutes ago!

Mental Models: Aligning Design Strategy with Human Behavior Reviews

  • Dave Emmett
    2018-11-21 18:31

    This book wasn't at all what I expected it would be. But in a good way.My understanding of mental models came from Don Norman's The Design of Everyday Things, where he talks about a mental model being the concept someone has about how a product works. When a user's mental model for how something works doesn't match the model the people who made a product use, you end up with things that are really difficult to use, frustrating end users.But this book is about a methodology for user research that results in a comprehensive visual representation of what users need from a product/service and what is currently being offered. While the complete methodology is quite intensive and would only be appropriate for certain types of projects, there's a ton of little details that can be pulled out and applied to pretty much any user research.

  • Mikal
    2018-11-28 16:03

    This book is unique in that it is focused on a singular goal and follows the topic through until the reader is fully competent. The singular goal of Mental Models is to teach the reader when-to, and how-to create and use Mental Models for documenting how users think about a problem space (for example: going to the movies).Mental models are affinity diagrams with purpose. While I have done a lot of affinity diagramming. I felt that stopping at clusters was and is an underutilization of the time and energy it takes to surface insights. Mental Models takes these same insights and creates a durable artifact that can be leveraged by colleagues across disciplines to better think like their target audience.Why I gave this book five stars:- The author Indi Young focuses on Mental Models and refers you to other books for authors that have tackled broader context; the book doesn't spend a lot of time talking about other user research goals, or what affinity diagrams are or spend much time talking about the universe beyond affinity diagramming at all. I think this is a very good thing, too many books aim to appeal to everyone and result in a lot of content and pages that add little value to the overall books purchase.- The author proactively answers many questions you will have in the book. It doesn't leave black holes for you to figure out "what if a task goes in to more than one tower" or "is this a task or not a task"- The author provides you with enough step by step information to 'design' your Mental Model. Everything from font size to ideas on how you might customize it on your own. Too many books make generic statements like "layout the tasks on your diagram" >> the author even recommends software tools for a number of challenges.While the book provides too much detail for those looking to be convinced that Mental Models are worth the effort. I appreciate the energy invested in ensuring those interested in applying Mental Models have enough depth to execute it without hitting dead ends.

  • Doc
    2018-11-24 21:11

    Finding interesting alignment with Jeff Patton's work on Story Mapping.

  • Rae
    2018-11-20 16:19

    I was convinced to read this book to figure out what my Mental Model Konigi Omnigraffle template was for and their website suggested this book.I think this is a really awesome way to do user personas and finding ways to match the design with the user's needs. The book is oddly detailed in some points explaining exactly how to use a particular program or save a file in a particular format. But overall it is a good step-by-step explanation.I hope that I will be able to integrate at least some of this into my work.

  • Igor Artamonov
    2018-11-12 16:32

    Describes all details about getting your [potential] customer preferences. About making interview, extracting patterns, understading user needs, etc. Btw, it's more a reference book, or step-by-step guide, and it nothing without a practice.

  • Pat East
    2018-11-10 15:17

    This book is a really thorough discussion of using Mental Models as a user-centric design technique. The book is very dense with a lot of information, so it would be helpful to read this multiple times, especially while doing the different portions described.I would recommend this book for anyone that has the luxury of designing or planning on a team. Having 2-3 people working on this design technique makes a world of difference compared to having only one. That being said, I think that there is lots that can be taken away from this book as it emphasizes qualitative data research.

  • Bersi
    2018-12-08 15:27

    Fantastic. Carried this book around for ages and referred back to it again and again. Indi's mental models are relevant for any user experience professional as she gives us a tool to extract user needs that are valid for the long run. This is the stuff personas should be based on.

  • John
    2018-11-19 15:27

    useless.

  • Luis
    2018-11-29 21:04

    On one side, I enjoyed the book as it sets a solid foundation on mental models, and how to create them. On the other side, however, I think the book should be shorter, as it becomes too detailed on some points where I couldn't avoid skimming. Nevertheless, I recommend it if you really want to learn about mental models and its potential benefits.

  • Ninakix
    2018-11-30 15:20

    I never really enjoy using only one process to understand a situation, but rather I believe that using a bunch of different techniques to try to gain insight from a variety of perspectives. This book focuses on one very specific way to build a "mental model," and goes into extreme detail into how to do this. I read this book, and I know for sure that I can walk off and do this, but I also wish that rather than going into mind numbing depth in certain areas ("here's how to build a spread sheet that does this") and instead went into more depth of the "why" of the methods used. I would definitely use this book to think of a new way to process and address interviews, but I also think that this model takes into account mainly behavior, and can't really address the needs of products in complete breakout categories that address totally unaddressed needs of consumers.

  • Roy Kenagy
    2018-11-26 15:24

    Publisher's description: http://rosenfeldmedia.com/books/menta..."There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful."I'm getting serious about fashioning an easy-to-use, solution-in-a-box for collection budget allocations. This book has been highly recommended for user-friendly product development.

  • Dave
    2018-11-10 23:10

    Great read. More than just mental models, this book lays out a detailed generative design process beginning at project scoping and moving through mental model generation and product opportunity & gap analysis. There's a lot of tactical wisdom, even an experienced researcher ought to find a few tricks and techniques to add in to practice. Some of the software-specific procedures and workarounds for generating mental models are becoming out of date in the 6 years since publication.

  • Andreas Ernst
    2018-11-16 15:10

    I personally did not enjoy reading this book. In my opinion it does not set a lot of context, does not address the why readers should care are is very tactical. In addition it does not provide a lot of examples which I think would have been really helpful in this case. The only reason why I gave it two stars is because the topic itself - Metal Models - and the design process is really interesting to me.

  • Bülent Duagi
    2018-12-08 20:26

    Exploration in the world of mental spaces, towers and tasks. The book provides practical advice on learning about the mental models of the users and then using these insights to design better products or services.

  • Fernando
    2018-11-11 19:27

    This book is about about a methodology for conducting open interviews and analysing the data in a way that you can easily visualise it to have a better understanding of people's needs and design accordingly.

  • Elisa
    2018-11-11 20:17

    This is an amazing look at mental models and how they impact design strategy. There are some wonderful techniques and processes included. My only concern that that most of us involved in corporate user experience don't have the time to implement all of the suggestions.Well written and terrific.

  • Topherjaynes
    2018-12-09 23:25

    I liked the concept, but I think this book and the story telling should have been meshed together. I've put this on my revisit list.

  • Carrie
    2018-11-11 23:06

    Basically a detailed step-by-step tutorial on how to create a mental model. I found a few of the chapters to be things that I might be able to try, but the full process involves a lot of overhead.

  • Dirk
    2018-12-08 15:18

    Yes, interesting concept.No, a one concept book.

  • Otis Chandler
    2018-11-17 22:11

    Jeff recommends it - and learning about good design is a must for any website architect.

  • Влад Головач
    2018-11-15 16:17

    Surprisingly shallow and empty book.

  • Christine Wu
    2018-11-29 15:23

    Really helpful for Design strategy and especially user research planning.

  • M.
    2018-12-08 20:31

    I thought it'd be more about specific mental models themselves and less about how to go about researching them and how to color-code your Word document, but hey, still useful.