Read Visual Merchandising: Windows and In-Store Displays for Retail by Tony Morgan Online

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A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. IA great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior.Presented through color photographs, diagrams of floor layouts, and store case studies, and includinginvaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area....

Title : Visual Merchandising: Windows and In-Store Displays for Retail
Author :
Rating :
ISBN : 9781856695398
Format Type : Paperback
Number of Pages : 208 Pages
Status : Available For Download
Last checked : 21 Minutes ago!

Visual Merchandising: Windows and In-Store Displays for Retail Reviews

  • Justin Cormack
    2018-10-27 13:29

    Yet again there are much better books on the bricks and mortar store than the virtual one.Most websites build shops based on catalogues, but the great retail experiences are the shops like Selfridges that design the whole thing for maximum impact and to really create a brand through the feel of the shop.This book looks like a good guide to what is known to work, and has some good photos - looking forward to reading it.

  • Zivile
    2018-11-13 20:40

    I am currently in training of visual merchandiser's position, and I can tell this book is so valuable, it might be even better than just on-hands type of training. This book will be the best friend to a newbie in fashion world and extremely useful for a small boutique owner.

  • Nipun Sachdev
    2018-10-28 16:37

    amazing