Read How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market by Alison Baverstock Online

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Relevant to both new and veteran members of the publishing industry, How to Market Books explains best-practice ways to maximize marketing ROIs and deliver top-line growth. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University in the UK, the new edition includes: digital and online marketing; professional and STM publishing; leveragingRelevant to both new and veteran members of the publishing industry, How to Market Books explains best-practice ways to maximize marketing ROIs and deliver top-line growth. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University in the UK, the new edition includes: digital and online marketing; professional and STM publishing; leveraging international sales; and low-cost "guerrilla" marketing....

Title : How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market
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ISBN : 9780749450205
Format Type : Paperback
Number of Pages : 336 Pages
Status : Available For Download
Last checked : 21 Minutes ago!

How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market Reviews

  • Cat
    2019-02-19 20:38

    Useful look at industry-specific marketing techniques, and the setup of marketing and sales within the industry. I've used in numerous times and for various modules.