Read Coopetition, Kooperativ Konkurrieren. Mit Der Spieltheorie Zum Unternehmenserfolg by Barry J. Nalebuff Online


Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneeriNow available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set....

Title : Coopetition, Kooperativ Konkurrieren. Mit Der Spieltheorie Zum Unternehmenserfolg
Author :
Rating :
ISBN : 9783593355856
Format Type : Audio Book
Number of Pages : 575 Pages
Status : Available For Download
Last checked : 21 Minutes ago!

Coopetition, Kooperativ Konkurrieren. Mit Der Spieltheorie Zum Unternehmenserfolg Reviews

  • Aaron Wang
    2019-01-14 10:10

    提出PARTS方式以新的角度分析市場,令人驚艷,往往會有意想不到的想法產生Participants: 誰是參賽者?在每一賽局中,各成員的角色扮演為何Added-value: 如何創造自己與其他參賽者附加價值,或是能否在現有賽局中創造新價值Ruls: 現有遊戲規則為何?對本身優缺為何?能否建立新規則;Tactics: 戰術與手段,如何玩此賽局,此賽局中其他參與者之策略與戰略Scopes: 現有賽局範圍為何,需要更改舊賽局範圍或是新增賽局等

  • Shivam
    2018-12-21 08:23

    Easy an practical approach of game theory in business and life.

  • Timothy Chklovski
    2018-12-31 05:21

    The book briefly introduces an important concept of complementers (those firms whose products enhance demand for yours -- grills and hot dogs, Intel and Microsoft). The book then spends the bulk on applied game theory -- focusing on how profits are divided amongst firms.Although the two parts are fairly disconnected, both are highly worthwhile.The game theory part has many not-too-intuitive, although classical, observations -- for instance, how most favored customer (MFC) clause, which grants a given customer lowest price of any customers, actually serves the suppliers by deterring price concessions.At the same time, it is tempting for any given buyer to accept an MFC clause, since their concerns may be to have pricing that is not worse than that available to a competitor (those incentives are particularly strong for the specific buyer agent employed by the customer).Another interesting game theoretic development discussed is airline loyalty programs. Incidentally, airlines are such a tough industry that they seem to have pioneered a lot of innovations around deterring and abating price wars (although the industry remains challenged). Anyhow, loyalty programs effectively partition the customers into quasi-monopolies, ie make demand less elastic, tilting incentives towards raising prices. Of course, any carefully constructed oligopoly with a high margin above variable cost becomes more fragile -- for example it is vulnerable to a new entrant, or to a breakout of a severe price war.Written in mid-1990s, the book still reads fresh. The history of Nintendo dominance of 8-bit video games, and then Sega's "judo" entry into the 16-bit arena is very helpful, and fills out Christensen's picture of disruptive innovation by taking a closer look at incentives of the incumbents and specific details of how they can be turned into weaknesses by careful entry and positioning of the entry from price and volume perspective. Similarly for Softsoap successfully disrupting a chunk of the bar soap market, and incumbents' reluctance to risk their brand on what effectively be a highly cannibalistic category which might fade on its own.One more example: as a buyer choosing between two equally appealing suppliers, should one opt for a short term contract, renegotiated every year, or one long term contract? My initial reaction was that optionality can be valuable. But, there is a counter to that -- if you are in a position of strength currently, you might want to lock it in with a longer term contract. Even more importantly, extending it in time extends total volume being negotiated, often making bidding more aggressive -- and bidders perhaps willing to take bigger risks of retaliation in other competitions if this is a particularly do-or-die one for them.Yet one more interesting observation spelled out in the book was the appeal of bundle discounts. Basically, by offering a nontransferable discount for two items -- for instance two movies -- being bought together, one is able to target a larger portion of lukewarm buyers for the two items, without giving up pricing to the devotees of one item only.Anyhow, in understanding and valuing a business, it is pretty clear that it's important to assess both the leverage this business has in the marketplace, and its cleverness and ability in using this strength (as, for instance, Marcchioni of Fiat has demonstrated in acquiring Chrysler). This book lifts the curtain on a lot of the thinking involved, and gives examples of both effective and ineffective moves in real business situations.Well worth reading to deepen one's appreciation of the forces behind business negotiations, market entry and entry deterrence, and reasoning about price wars and their deterrence. Five stars.

  • Nguyên ngộ ngộ
    2018-12-19 09:30

    Lý thuyết trò chơi được minh họa lại bằng câu chuyện ván bài BarryBarry cầm 26 lá bài đỏ, mỗi một 26 sinh viên cầm mỗi là bài đen. Cứ mỗi cặp đỏ đen bất kỳ thì được 100 đô. Thương lượng thế nào đây? Tỷ lệ 50/50 hay 80/20...Nếu Barry đánh mất 3 lá bài thì vị thế thương lượng sẽ thế nào?Trò chơi "lá bài" dẫn vào một khái niệm trong lý thuyết trò chơi là MẠNG GIÁ TRỊ. Một cách tổng quát để nhìn một cuộc chơi trong kinh doanh là: khách hàng đối xứng nhà cung cấp, người bổ trợ đối xứng với đối thủ.So với mô hình 5 áp lực cạnh tranh của Michael Porter và mô hình MẠNG GIÁ TRỊ của lý thuyết trò chơi thì có một vài điểm khác biệt: Mô hình FIVE FORCES thì không có NGƯỜI BỔ TRỢ, song lại có đối thủ thay thế, đối thủ tiềm tàng.Để hiểu hơn về MẠNG GIÁ TRỊ, tác giả đưa ra công cụ PARTS(1) Người chơi: nhớ rằng mỗi khi thêm người chơi, MẠNG GIÁ TRỊ sẽ hoàn toàn khác, vị thế sẽ cực kỳ khác. (mất đi 1 lá bài)(2) Giá trị gia tăng: (3) Quy tắc: nổi bật là MCC và MFC, quy tắc khớp giá đối thủ.(4) Chiến thuật(5) Phạm viNói chung phần này bổ trợ về cách chơi trong 1 cuộc chơi.Nhìn chung, thấy cuốn này khá "tệ", những điều thú vị nằm trọn ở phần đầu là MẠNG GIÁ TRỊ, càng về sau chán như quỷ.

  • Franco Arda
    2018-12-23 06:33

    What Game Theory has to offer in on the most pressing issues of it all: finding the right strategies and making the right decisions. Maybe a missed a lot on business education, but i never thought of complements. Or the effect of myself entering a market or not having an impact on the whole game. Not even in my MBA did we cover such profounde topic. The authors cover very well the ground of Game Theory applied to business and how companies cooperate in order to enlarge a market and that compete in splitting the market share. Very readable book, even though it gets a bit boring after reading half through.

  • Matt
    2019-01-05 08:32

    Prof. Nalebuff assigned the first 100 pages or so for our class and I'm pretty happy to have finished up the rest. While I don't think your average business case has as much game theory application as the examples illustrated in Co-Opetition, that's in part what makes the book worthwhile - it seems to cull from the most interesting strategic cases available. In fact, I'd be even be curious to see what new cases from the last 15 years could be brought into a second edition.

  • Ken
    2019-01-10 04:18

    Easy read. Practical in most of the sense. However, the business world would have to evolve around this way of thinking to become validated totally. Yes, I gleened much in the way of helping myself, my team and even how to lead others to evolve to this paradigm to some means. However, we can't control others and I have been personal witness and victim to the theory that the world out there is live or let die.

  • Angela
    2018-12-18 06:20

    As someone working on an MBA, this book fascinated me. Real life examples, albeit huge corporations, showed how thinking outside the box helped them not only survive in tough times, but thrive. I've long felt there was a more humane approach to business than being cutthroat towards the competition. This book validates what I've practiced in 20 years of business--be as good to the other guy as you are to yourself.

  • Brian
    2019-01-12 02:15

    This book provides a model to apply game theory to business. It's a good model, but often the case studies make is seem as if business situations can only be handled by someone who has an intuitive grasp of game theory, not an understanding that can be learned from this book or any other. Nevertheless, I really enjoyed this book.

  • Max Nova
    2018-12-31 08:09

    Co-opetition opened up an a whole new playing field of game-theory based business possibilities that I had never even considered before. I've dogeared tons of pages throughout this book so I can come back to it over and over again. It's a book I'm going to keep around as a guidebook as I continue to grow my company.

  • Kristian Norling
    2018-12-25 06:15

    A good book. Two take-aways for me was: the added role of the complementor (not a customer, nor competition, but someone who complements what you offer!). And mapping your business in a value net, can be a good tool for understanding your business and all the players in it. The book has outdated examples since it was written in 1996.

  • Jason
    2018-12-28 07:04

    While in business school, I asked an econ professor for a recommendation on further game theory readings; he pointed me to this book. It was easy to read and highly informative. (It also helped secure a top grade on a strategy paper!) I plan to read it again.

  • Jim Brookhyser
    2018-12-17 09:07

    Lighter on the game theory than I would have liked, and a little narrow/random in its discussion. Also, it makes a few predictions that prove wrong in history, so it's hard to avoid losing credibility.

  • Pam
    2019-01-03 09:08

    This was a very interesting read. Opened my understanding about the business world - don't know much about business but I can see how our world could improve if we thought more about co-opetition than competition.

  • Kate
    2018-12-17 07:20


  • Muhammad Al-shrafi
    2019-01-04 07:15

    The book tackles the heated issues between cooperation and competition.Must read for strategic thinkers.

  • Jacob Munk-Stander
    2018-12-30 06:22

    Favorite quote: "Business is cooperation when it comes to creating a pie and competition when it comes to dividing it up"

  • Lori Grant
    2019-01-16 04:23

    A should-read book on competition for knowledge workers who want to be in executive role and entrepreneurs.

  • Ggn0812
    2019-01-09 08:17

    Interesting read.

  • Thomas
    2018-12-20 10:09

    Great book about applied game theory and industry analysis