Read The Advertising Concept Book by Pete Barry Online

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How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want to say, who you are saying it to, and how you want to say it. No amount of glossy presentation will make a successful ad if the idea behind it is unconvincing.Structured to provide both a complete course on advertising and aHow do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want to say, who you are saying it to, and how you want to say it. No amount of glossy presentation will make a successful ad if the idea behind it is unconvincing.Structured to provide both a complete course on advertising and a quick reference on particular topics, the book covers every aspect of the business, from how to write copy and choose a typeface to how agencies work, to the different strategies used for print, TV, film, and other types of media, including interactive. In a unique feature, Barry provides his own concept drawings of nearly 400 of the greatest ads of all time.Exercises throughout will help both students and professionals assess their own work and that of others. Having critiqued and directed over 45,000 student ads, Barry outlines simple rules about where to start and how to “push” an ad to turn it into something exceptional. He explains how to work in a team, or not; how to best present projects; and how to turn an idea into a campaign....

Title : The Advertising Concept Book
Author :
Rating :
ISBN : 9780500287385
Format Type : Paperback
Number of Pages : 256 Pages
Status : Available For Download
Last checked : 21 Minutes ago!

The Advertising Concept Book Reviews

  • Andrew
    2019-03-19 17:35

    I found the book to lack focus. There's a lot of good info here but its scattered around and buried beneath mundane stuff. I liked that Pete Barry, when showing an ad, redrew it in pencil. Its a clever way of highlighting what you should be noticing in an ad - and avoids the predicament of being impressed with an ad because of its production value. I've been flipping through some "highly rated" ads and most are just pure production value without much attention to actually selling or even communication. Saying all of that, I'm still not convinced the author is not more impressed with clever visuals and phrases than actual selling tactics.

  • Alice Kongkiatkrai
    2019-03-13 17:02

    Got it few days ago, enjoying it so far.Clearly written and analysed and have much useful information about advertising strategies with great examples.

  • M.i.
    2019-03-02 19:35

    A great book that breaks down the process of advertising in such a way that even a beginner can get into it.

  • Nicole
    2019-02-21 19:37

    Pros:· concepts were effectively–explained and elaborated on· written well and precise in a way that wasn't boring or stagnant to read· good examples were providedCons:· Advertising personally is not my favourite asset of Graphic Design, but this book is great for those who want to get into the field and/or work in/for an Ad agency· not user–friendly enough for me on Kindle!

  • Tuệ Trần
    2019-03-15 21:50

    Một quyển nhập môn đáng tin cậy cho dân làm về ngành quảng cáo

  • Lee McEwan
    2019-03-08 23:35

    Four stars. Took one away because the smug, bitter and resentful 'screw you, I'm right, your wrong' tone is grating from the outset. Also, the post-rationalised nature of many of the examples significantly reduces the credibility of the book. Nonetheless, this is a otherwise well-executed concept (ahem) that I go back to time and time again for inspiration. A good read - I just don't want to meet the guy and I'm sure it's mutual.

  • Russ
    2019-03-10 21:54

    Starts really strong, but didn't end up providing too many insights for me. Seems more focused on art direction than copywriting when it comes to advertising. As a result, the paradigm shifts they were selling didn't really click. I'd love to see a writing-focused book about advertising concepts.

  • Debra
    2019-03-15 00:38

    The must-have textbook for school and refresher courses. Or back to basics flipping when you're bored for industry veterans.

  • Amber Bakeberg
    2019-03-06 17:50

    Great reference.

  • Joe Thinh
    2019-03-15 21:43

    This is a good book for everyone who interest to Ads.

  • Justin
    2019-03-04 23:53

    A thorough walk through of what advertising means in our current age.And the core message of the book: think now, design later.

  • Antonio Barron
    2019-02-25 20:02

    Un libro que explora las características de varios medios y que también forma parte de mi bibliografía actual para mis clases

  • Jonas Eriksson
    2019-02-21 00:33

    Brilliant book on advertising concepts!

  • Lori
    2019-03-08 16:43

    This sounds really interesting. Gotta check it out.

  • Jay Dawkins
    2019-02-19 23:35

    So good, definitely some great visual examples and broad concepts here.

  • Ilias
    2019-03-14 17:33

    Explains the concepts of ideas, copy and general advice on advertising. Gives enough examples that are amazing and has exercises for the reader.

  • Adam Oleary
    2019-02-27 19:46

    Not in library

  • Brian
    2019-03-19 00:43

    A great introduction to ad creation, and an almanac of good ads and the creative principles behind them.

  • Khai Le
    2019-03-13 21:51

    The Advertising Concept Book

  • Christian Zea
    2019-02-20 22:46

    one of the best