Read Seeing Through a Donor's Eyes: How to Make a Persuasive Case for Everything from Your Annual Drive to Your Planned Giving Program to Your Capital Campaign by Tom Ahern Online

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Why should I give you my hard-earned money? Effective fundraisers answer this essential question every time they ask for a gift. What's their secret to success? They have a winning case for support. As Tom Ahern, America's premier fundraising writer, makes clear, a case isn't some fancy argument you only develop for capital campaigns, when you're chasing millions. SuccessfWhy should I give you my hard-earned money? Effective fundraisers answer this essential question every time they ask for a gift. What's their secret to success? They have a winning case for support. As Tom Ahern, America's premier fundraising writer, makes clear, a case isn't some fancy argument you only develop for capital campaigns, when you're chasing millions. Successful donor newsletters, websites, annual reports, donor acquisition programs, email, direct mail, advertising, planned giving programs, and, yes, capital campaigns, too all have one thing in common: behind each stands a well-reasoned, emotionally satisfying case for support. Donors are sure to have questions. Your case gives you great answers. Complements Ahern's acclaimed book, How to Write Fundraising Materials that Raise More Money....

Title : Seeing Through a Donor's Eyes: How to Make a Persuasive Case for Everything from Your Annual Drive to Your Planned Giving Program to Your Capital Campaign
Author :
Rating :
ISBN : 9781889102344
Format Type : Paperback
Number of Pages : 167 Pages
Status : Available For Download
Last checked : 21 Minutes ago!

Seeing Through a Donor's Eyes: How to Make a Persuasive Case for Everything from Your Annual Drive to Your Planned Giving Program to Your Capital Campaign Reviews

  • Dennis Fischman
    2019-02-20 13:54

    As a consultant, I do what Tom Ahern says you have to do when you're fundraising: become the Designated Stranger. I ask naive questions: What is this organization all about? What does it do? Why does it matter? What difference does it make right now? And even, why does it need money to do that?The new question this book taught me to ask is, "What if this organization disappeared overnight? Tomorrow morning, who would shed a tear, and why?"But the book ends where I would begin: with donor-centricity. Ahern is completely right that nonprofits are afflicted with the curse of knowledge (the Heath brothers' phrase). People inside organizations have a completely different take on why donors should give than the donors do themselves."Since they're writing the checks, ask yourself whose reasons matter more: yours or theirs?"

  • Nikki Morse
    2019-03-16 09:08

    Tom Ahern is an A-hole, but this was a useful book.

  • Adrielle Stapleton
    2019-02-22 12:56

    Useful for sure, although in amateur hands some of his advice could be taken out of proportion and end up creating a stereotypical looking appeal.