Read The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization by Tom Kelley Jonathan Littman Online


The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerThe author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation. Drawing on nearly 20 years of experience managing IDEO, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologist—the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation. Filled with engaging stories of how companies like Kraft, Procter and Gamble, Cargill and Samsung have incorporated IDEO's thinking to transform the customer experience, THE TEN FACES OF INNOVATION is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal....

Title : The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
Author :
Rating :
ISBN : 9780385512077
Format Type : Hardcover
Number of Pages : 288 Pages
Status : Available For Download
Last checked : 21 Minutes ago!

The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization Reviews

  • Ensiform
    2019-03-01 07:04

    The author, general manager of the design firm IDEO, explains ten roles employees can fill to help companies create and innovate. The roles are Anthropologist (sees everyday life as a source for new ideas); Experimenter (celebrates the prototype process); Cross-Pollinator (uses a wide breadth of learning to improve their main field); Hurdler (turn constraints into opportunity); Collaborator (leads cross-functioning teams where players exchange roles); Director (puts together teams with good chemistry); Experience Architect (creates positive encounters with product by engaging senses); Set Designer (creates spaces for projects); Caregiver (makes consumers’ process more fun and personal); and Storyteller (triggers emotion by making experiences authentic). Whew!This was an easy work read, written in a pleasant style that forgoes the usual talking-down tone of business books. I’m always wary of these business-help books that name “the” seven whatchamacallits of leadership or the fifteen boondoggles of customer service or so on. Of course, Kelley does point out that these ten “faces” are roles, not individuals, and that roles can overlap within people or groups (just as you can be a father, husband, engineer, kayaker, etc., so too one might add on Experimenter and Collaborator onto that list). But very often as I read page after page of anecdotes about this or that company surging in market share, I found myself wondering what precisely the “roles” had to do with it. Kelley argues for power naps at work to recharge, which is fine – but what’s The Director got to do with it? As with most books of this ilk, this is a lot of good advice (names matter; find out what the customer really needs, not what he says he needs; face time is better than email) packaged with a simple-sounding hook (just ten things to learn?!).

  • Brian
    2019-03-07 10:17

    (4.0) Good framework for the roles/personalities that lead to innovationA bit forced at times (eg Collaborator—he essentially argues that it needs to be a pillar of culture that everyone collaborated), but overall cool way to think about the type of people you want to assemble in your centers of innovation. I’ll probably refer back to this in future.

  • Brooks
    2019-02-23 14:29

    Good book on innovation and I want to read the early work, "The Art of Innovation". So 10 roles in innovation, but I focused on the first as they are more applicable to most projects.1) Athropologists - Observers of the world. Rought edges, work arounds self-modify. Interns are good Athropologists as they have a different perspective. Always keep up with diverse magazines.2) Experimenter - Allow for failure, many times. 3) Cross-Polinator - Value Diversity, People with "T" shaped backgrounds - deep in one area, but broad range of experiences. Travel. Hang out wiht young people - reverse mentoring.4) Hurdlier - "Experts are often the guardians of conventional Wisdom"5) Collaborator - Crosses organizations6) Director - Develops teams. Finds diverse talent7) Experience Architect - Develops ideas and customer service8) Set Designer -9) Carefiver10) StorytellerBrainstorming rules:- Sharp focus- Playground rules - Go for quantity, encourage wild ideas, Be visual, defer judgement, one conversation- Number each idea-Build & Jump - slightly alter when team reaches a platoe- stretch first - use improve game to stretch mind before brainstorming

  • Eric George
    2019-03-11 11:01

    The idea is very interesting. Ten different innovator approaches are assembled in this book. It took me a while to finish it, so I might have found the book a bit floating and too general, regarding my original need at the time I started. Worth the time though, just to know that innovation comes from different origins and sources.

  • Heather
    2019-03-15 14:28

    This is another book that I've meant to read for a while and it's an interesting one by Tom Kelley of IDEO, the famous innovative design company. It has some good ideas for creating an innovative and collaborative environment. Instead of having a devil's advocate in a brainstorming session, IDEO's way of innovating, creating and solving problems encourages different people to take on different roles that are more productive. The ten roles they suggest are broken up into three types:Learning Personas1. Anthropologist - observes interactions2. Experimenter - prototypes new ideas continuously3. Cross-Pollinator - explores other industries and culturesOrganizing Personas4. Hurdler - overcomes obstacles to innovation5. Collaborator - brings groups together6. Director - gathers crew and sparks creative talentsBuilding Personas7. Experience Architect - designs extraordinary experiences8. Set Designer - creates a stage and space for innovation9. Caregiver - anticipates customer needs10. Storyteller - builds morale but communicating storiesIf a team is made up of some of these roles and allowed to experiment and try some new things there's a greater chance for innovative solutions. I think these are definitely important characteristics to consider and they are each important. It can be hard to encourage some of these ideas in some environments, as I saw while working with IDEO a little bit on a work project, but I do think these are great places to start conversations that can lead to new ideas.Some other points highlighted here that I liked include: observing and talking to kids, having your work space resemble an kindergarten classroom, not ask customers what they need or think but spending a day following them around and watching what happens, prototyping, reverse mentoring, being flexibility, using broad-based communication, and brainstorming.Here are a few quotes I liked:"Innovation is the lifeblood of all organizations, and the Devil's Advocate is toxic to your cause (p. 3).""Archimedes said, 'Give me a place to stand and a lever long enough and I can move the world (p. 6).'""Fail often, to succeed sooner (p. 52).""To those who complain that there's nothing new in their industry, I say get on a plane and see the world. Traveling often and widely is one of the most effective ways to become a better Cross-Pollinator. Sometimes the most direct route to innovation is to look abroad and translate what you find (p. 83).""How you react to a potential disaster determines your chances of recovery and success (p. 93).""Great hurdlers don't let obstacles slow them down, much less stop them. Which goes to show that a hurdle is only as high as you make it out to be (p. 102).""Success depends on picking the right team and casting them in the proper roles. All participants strive to achieve their personal best while thinking of the teams' performance throughout. If you work on those [baton] exchanges to the point where they become smooth and fast, you'll be amazed at how much you can achieve together. In today's global economy, your baton passes are just as likely to need to cross over oceans as well as departments (p. 132).""Is this ordinary, or at least slightly extraordinary (p. 169)?" "The first step in becoming extraordinary is simply to stop being ordinary (192).""An often-overlooked tool in the world of customer service: the smile (p. 238).""It is my hope that this book will spark lots of productive conversations that lead to action (p. 265)."

  • Audrey
    2019-02-20 12:59

    Tom Kelley has done a great job of describing different facets of innovation and describing them in a way that helps the reader to identify areas that they have particular ability in and those they might want to develop. Like the Belbin Team Roles, the 10 Faces of Innovation provides a variety of slots that a team can fill; with individuals having scope to develop new areas of strength or contribute expertise. Chock full of real world examples of each facet, Kelley provides a good grounding in what makes innovation happen. The only weakness for me was the lack of actionable content. Short of asking everyone on my team to read the book (not going to happen!) I need to extract the essence of each facet in a way that people will be able to identify their current strengths and summarize some options for developing the skills. Still, the book is high on my list of must-reads for anyone involved in promoting innovation.

  • Mary
    2019-03-11 12:18

    I read this book as a professional development assignment for work. I was part of an online book study with other professionals from my organization.(K-12 public education) I found the book fascinating and the personas that Kelley described very interesting. I was attracted to the book study based on Kelley's description of the Devil's Advocate. Throughout my career I have really disliked the Devil's Advocate as it relates to work and life in general! Kelley speaks about how the Devil's Advocate is a Creativity Killer. The 10 Faces (or personas) are all personalities that help to create a synergistic environment that becomes a catalyst for creativity. I myself identify with the Cross Pollinator. Kelley gives wonderful real life examples from his experience at IDEO. The book does not get bogged down with too much technical jargon. It was a great read for the work Team I was on.

  • Leah Wescott
    2019-03-16 08:13

    This was a slow read for me, but that doesn't make it a bad thing. I savored every delicious bite. Tom Kelley is nice. That fact that he gets innovation right down to his core is only part of his value. He is also humane and humble. The Ten Faces... breaks down the types of approaches to the world that yield creative, productive problem solving. IDEO models a process of innovation that is actually process of empathy. Why the business world has adopted this approach while higher education lags behind is beyond me. The combination of The Ten Faces... and Kelley's other book Creative Confidence gives you all the tools. I plan to put them to great use.Thank you, my mustachioed gurus.

  • Andy
    2019-03-08 14:02

    This is superior to the average management/leadership book because IDEO actually has a system that has proven itself over and over again in many situations in many industries. The book's organization around the "ten faces" is a bit annoying because it's clearly not a question of ten different personality types or something like that. It's more like a bunch of techniques or principles. I've used some of their stuff, e.g. brainstorming, and found it very helpful.

  • Bernard Farrell
    2019-02-27 07:17

    Kelley describes the folks who make up an ideal team for innovating within a company. Ideo is fortunate that they can probably create teams with ten folks, each filling one of these roles, but most companies cannot do this. Kelley does a good job of describing the roles of each person, and where they fit in the innovation process. He also explains how to put together a team with fewer folks, each filling more than one role at the right time.One day I'd like to be a member in a team like this.

  • funkgoddess
    2019-03-11 11:05

    seeing what passes for the latest business solution being shoe-horned into the wrong context(yes, six sigma, i'm looking at you)has thrown me to a discipline i previously mocked. sorry about that innovation design.breezy, well paced and packed with ideas. it's getting a bit dated, but still essential business reading.

  • Ghuneim
    2019-02-20 13:15

    Very inspiring book, it shows how great firms like Ideo are established and very creative roles help to keep this kind of firms going. it's recommended for any type of people, as Tom Kelley gives tips to creative thinking in all aspects of life.

  • Mike
    2019-02-28 06:12

    I've never seen Erica quite so excited about a book. You'd think she was reading The Girl with the Dragon Tattoo, the way she talks about it keeping her up all night. It sounds like "A Pattern Language", but concentrated on the process, not the results.

  • Richard Mulholland
    2019-03-05 14:18

    Very very good book - great quotes.D/E 27/167: 10%---No idea what the above means - but it's what I wrote.

  • Oscar Romero
    2019-03-18 07:07

    Definitely on my list of books to reread--as I firmly believe that a book needs to be read more than once if we really like it...and because it will remind us why we liked it in first place.Innovation is not easy to understand let alone teach it. And that is what I have been trying--how can we teach innovation? well, Tom does and amazing job describing the many faces of innovation and what it takes to get things going...and like many other things in life--there is not just one that stands out, it is the many variations that count in order to nudge someone to get past that hump and innovate! I do love the introduction of the well known adage---"let me be the devil's advocate for a minute here." And how bad that is for innovation...I will share an excerpt: "This book is about people, more specifically, it is the roles people can play, the many hats they can put on, the personas they can adopt." I am certain you will love this book--if you want to know how innovation comes about or would like to get innovation going at your place.

  • Carmen Larissa
    2019-03-07 11:10

    This book helped to determine the kind of innovator I am and to recognize myself as an anthropologist in the ten faces of innovation, but also to understand the role of others on a team. The stories described in the book are a good examples that gave me some insights about each persona. I definitely recommend this book for those who wants to define their role on a team but also to get a good ideas about the others team members.

  • Eric Habib
    2019-02-20 08:06

    Great book about the roles that people can adopt to favour innovation. Also shares several strategies for bringing teams together and creating a positive, useful atmosphere as well as improving products.

  • Samantha
    2019-03-15 06:05

    This book is about as interesting as you would expect required reading for a college course to be.

  • Toshi
    2019-03-03 12:05

    Highly recommended. Ten types of people are needed to do innovation. Valuable book as Strength Finder but from very different angle.

  • Paul Sidwell
    2019-03-08 11:14

    For a self-diagnosed paralytically creative person such as myself, this book really helped explain the (author's) ten different types of innovative people. What they do best, how they impact the world using their gifts, and how to best utilize each of these ten types of innovators is the most important part of this book.Most of us have several of these "faces" within us, sort of like the different hats we get to wear throughout our daily lives. The biggest takeaway for me was in identifying which of the ten were my strongest tendencies. Without spoiling it for future readers, mine were simply Anthropologist (I love people), Experimenter, and Experience Architect. Putting these to use will be challenging, but so is anything worthwhile, so no real surprise there. Next up: No More Dreaded Mondays by myself and Good to Great with a men's group study/application/accountability over weekly mochalattecinos.

  • Mavromou
    2019-03-19 08:28

    En lugar de centrarse en los procesos, en los mercados, y en la gestión, este libro brinda un enfoque interesante de la innovación centrado en las personas. Tal como su metodología de diseño centrado en los humanos, las diez caras de la innovación personifican diez habilidades o competencias que deben poseer las personas que desean que su organización innove. Brinda también algunas pistas sobre la creatividad desde la perceptiva personal, describiendo distintas características que se asocian a las personas creativas. Instead of focusing on processes, markets, and management, this book provides an interesting approach to people-centered innovation . As its design methodology centered on humans, ten faces of innovation personify ten skills or competencies to be people who want their organization innovates. Also it provides some clues from personal creativity perceptive, describing different characteristics that are associated with creative people.

  • MI2
    2019-03-08 11:21

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  • Michelle
    2019-03-08 14:19

    Tom Kelley's is that there are ten roles or hats that anyone might put on when approaching organizations and problems. These don't necessarily map to the structure of the team.He defines the roles of the Anthropologist, Experimenter, Cross-Pollinator, Hurdler, Collaborator, Director, Experience Architect, Set Designer, Storyteller, and Caregiver, and gives very inspiring anecdotes to show how each of these roles are particularly valuable in certain situations.I think I enjoyed it less than others would because many of these concepts and anecdotes were already familiar from IDEO camp (aka taking Product Design classes at Stanford). Nonetheless, it's still a quick and rejuvenating read.

  • Erik
    2019-03-15 08:59

    This was a pretty good book about ten different roles people play in doing creative work. The ten roles made sense to me and I have lately found myself thinking things like 'oh yeah this guy is a total hurdler...'Beyond this however I have a hard time figuring out how to use this book to make myself or my team better at creative work. It felt this was mainly because the author stayed on the surface of describing 'what' the roles were and 'how' they did their job, rather then talking about things like 'if you are having this problem in your work, you need to find someone to champion the anthropologist role'.

  • John
    2019-03-06 07:05

    Excellent book on the critical roles of innovation by Tom Kelley, the head of IDEO and brother of IDEO co-founder David Kelley.Kelley identifies the key roles in the innovation process that each face plays with the hope that the reader can understand how to identify gaps and staff/develop to meet the need for these roles in their organization.Examples:Anthropologist - The observer of user behaviors who identifies user needs and innovation opportunities.Experience Architect - The person with a passion toward creating great user experiences.Director - The person who knocks down roadblocks and sees the vision through to delivery.

  • Fernando Veloso
    2019-03-06 08:02

    Role playing is important in dealing with problems and situations with diverse aspects. This is a toolbox for relationship management in group projects, giving you ten ways to address different situations, assuming roles such as "the anthropologist " or "the director". I found many handicaps in my ability to assume certain roles, and this book teaches or remembers readers that there can be other ways to interact with the stakeholders in a project. According to the autor, main engine of innovation are human relationships, so if you work on that, you will have better or more innovation as result.

  • Rory
    2019-03-20 06:21

    I play devil's advocate too often, and I've been wondering recently how I can better work with my department and library, how I can be more of an idea grower than an idea stomper. This book didn't deal with the difference between nonprofit and for-profit, which meant it wasn't a complete guidebook for a librarian, but I really dug its examples, vocabulary and main message. There are a lot of ways to make innovation happen, but it's not ever going to happen accidentally. Recommended for middle managers.

  • Bianca Shiu
    2019-03-13 08:29

    The Ten Faces of Innovation is full of anecdotes from innovators in all fields - from pole vaulting to Scotch tape to ice cream to phones. Reading the profiles of each "face of innovation" caused me to think more about my role in the organizations I'm involved with and how I can push myself to bring new and creative elements to my work. I identified most with the Collaborator, the Director, and the Caregiver, and I hope to become more of a Storyteller. Overall, The Ten Faces of Innovation is a quick and easy read with concrete ways to become a better innovator.

  • Nicholas Moryl
    2019-03-19 08:21

    Follows the same format as most business books: states the takeaways in the first chapter, spends the rest of the book giving examples to explain the takeaways one-by-one. Some useful/solid advice here, and a potentially useful framework to employ, but won't change your life. (I may also not be the target market; much of the advice is good, but it's also stuff I've heard before. So while it may have been useful when it was first published or to those who are just embarking on increasing their creativity and awareness about their work, it didn't introduce me to anything new.)

  • Jeffrey
    2019-02-24 08:10

    Overall, good. Nice job of describing and compartmentalizing into 10 "faces" the types of personalities you might find or want in an innovation effort. I'd suggest the model isn't relevant to just innovation. Further, I found it more useful in understanding some of the folks on an innovation effort (or general project) more than necessarily picking folks to be on that effort. As a consultant, I don't usually have the position or power to pick my participants - but do have the power to help them fit into roles better suited to their "skills."