Read Straight from the Heart: Gender, Intimacy, and the Cultural Production of Shojo Manga by Jennifer S. Prough Online

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Manga is the backbone of Japanese popular culture, influencing everything from television, movies, and video games to novels, art, and theater. Shōjo manga (girls’ comics) has been seminal to the genre as a whole and especially formative for Japanese girls’ culture throughout the postwar era. In Straight from the Heart, Jennifer Prough examines the shōjo manga industry asManga is the backbone of Japanese popular culture, influencing everything from television, movies, and video games to novels, art, and theater. Shōjo manga (girls’ comics) has been seminal to the genre as a whole and especially formative for Japanese girls’ culture throughout the postwar era. In Straight from the Heart, Jennifer Prough examines the shōjo manga industry as a site of cultural storytelling, illuminating the ways that issues of mass media, gender, production, and consumption are involved in the process of creating shōjo manga.With their glittery pastel covers and focus on human relationships and romance, shōjo manga are thoroughly marked by gender―as indeed are almost all manga titles, magazines, and publishing divisions. Drawing on two years of fieldwork on the production of shōjo manga, Prough analyzes shōjo manga texts and their magazine contexts to explain their distinctive appeal, probe the gendered dynamics inherent in their creation, and demonstrate the feedback system that links producers and consumers in a continuous cycle of "affective labor." Each chapter focuses on one facet of shōjo manga production (stories, format, personnel, industry dynamics), providing engaging insights into this popular medium. Tacking between story development, interactive magazine features, and relationships between male editors and female artists, Prough examines the concrete ways in which shojo manga reflect, refract, and fabricate constructions of gender, consumption, and intimacy. Straight from the Heart thus weaves together issues of production and consumption, human relations, and gender to explain the unique world of shojo manga and to interpret its dramatic cultural and economic success on a national―and increasingly global―scale....

Title : Straight from the Heart: Gender, Intimacy, and the Cultural Production of Shojo Manga
Author :
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ISBN : 9780824835286
Format Type : Paperback
Number of Pages : 184 Pages
Status : Available For Download
Last checked : 21 Minutes ago!

Straight from the Heart: Gender, Intimacy, and the Cultural Production of Shojo Manga Reviews

  • Jason Bradley Thompson
    2019-04-21 16:40

    A disappointingly shallow introduction to the shojo manga industry, focusing on one publisher, with a slightly more in-depth look at one title, "Gals." Most of the book consists of an explanation of how shojo manga artists get into the business (in Japan) and work with their editors. Unfortunately, the author apparently wasn't allowed much on-one-on access to the artists (a fact she apologizes for) and apart from "Gals" there's little specific information about any particular manga or manga artist. It also very much reads like an academic thesis, with bland prose and a lot of overexplanation and repetition to pad out the thin material ("in this chapter I will discuss the following..."). For a much superior book on the same topic, read Sharon Kinsella's "Adult Manga".

  • Mely
    2019-04-02 12:20

    Detailed ethnography of shojo magazine production in Japan. Very big on the publishing houses, not much contact with the mangaka and none unmediated (editors always present). Priceless. I do wonder about some of the class differences between mangaka and editors -- she talks about age/gender in terms of status, but all the editors seem to be college graduates whereas the mangaka seem to start straight out of high school. In the US that would be a huge class indicator, but I'm not sure if it's the same in Japan, especially for women.

  • Amanda
    2019-04-13 17:36

    Scholarly and very interesting study of the shojo manga publishing industry. I learned a lot of things I did not know about the role of manga magazines in the Japanese publishing market, the way new artists are recruited and developed, and the gendered nature of the kids' manga world (shojo vs shonen).

  • Gemilia
    2019-04-13 11:26

    a decent and not too overbearing commentary on how gender is portrayed in the shoujo genre of manga, would recommend to anyone interested in gender theory within the animanga context